INSIGHT

When it comes to migraines people describe them in a beautiful manner however, that beautiful description is what takes control over their lives.

idea

Based on descriptions migraines will come to life through the form of a hat with the target audience being women.

 
 
 

Botox will create hats for celebrities that suffer of migraines and let them take control by destroying it which will be showed on their social media channels.

 
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Celebrities will then encourage people on their social media to describe their migraines for a chance to win a custom made hat by Philip Treacy himself.

 
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The hats created will also be put on display in the form of a gallery for people to learn more about Botox for migraines.

 
 
 
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The collection of hats will also be featured in high fashion magazines in the form of a tip-in.

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OOH.

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Inside doctors office.

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