Dr. Martens are not for those that follow trends. It is for those that stomp on them.
Stomp on the everyday items that make society a conformist one.
Stores would get a new theme that goes back to original punk roots.
Only a select few boots purchased will come with an invitation to a test kick your boots event where each month the object will be a different one.
When box is opened a special invite will be inside that people can scan to save the date on their phones.
Once the invitation is scanned it will be saved as a ticketed event on Apple wallet.
Dr. Martens will spread the word of stomping on conformity through instagram.
After the event Dr. Martens will post the after math of the test kick event and what was kicked.