Insight

The city of Long Beach has had a rise in STDs amongst their youth population due to lack of eduation on safe sex.

Idea

No more unprotected sex, Know more safe sex.

 
 
 
 
 

Posters were created to bring awareness to the fact that just because you are in a committed relationship doesn't mean you are safe of STDs.

 
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In the real world.

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Digital ads will pop up on Porn Hub.

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To reduce the stigma we created an expansion pack for Cards Against Humanity only available at the clinics in Long Beach.

 
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The Team:

 
 
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Art Directors: Stephanie Torres and Serda Ursan;  Graphic Designers: Rachel Cho and Sam Yen;  Product designer: Anna Meddaugh

Press: LA Times

Awards: Spark Award (Gold), IDA Design Award (Gold), IDSA/IDEA Award (Finalist)